The Challenge
Beyond Active needed engaging social media content that could communicate its strength, wellness and nutrition positioning in a clear and visually consistent way. The challenge was to create content that felt motivating and professional while keeping the message easy to understand across a multi-slide Instagram carousel.
Objective
Develop a cohesive social media campaign that strengthens Beyond Active’s brand presence, communicates its strength and wellness message clearly, and encourages the target audience to engage with the brand and take the next step in their wellness journey.
Strategy & Process
-
1. Brand Review
Reviewed Beyond Active’s existing positioning, visual identity and wellness-focused messaging to establish a consistent creative direction.2. Audience & Message Planning
Focused the campaign messaging on people interested in strength, nutrition, wellness and building sustainable healthy habits.3. Content Structure
Planned a seven-slide Instagram carousel with a clear flow, ensuring each slide communicated one focused message while contributing to the overall story.4. Visual Design
Created the 1080 × 1080 carousel in Canva using consistent typography, imagery, spacing and brand styling across all seven slides.5. CTA & Engagement
Used clear, audience-focused messaging and the call to action “Start Your Wellness Journey” to encourage the audience to take the next step.6. Final Review & Optimisation
Reviewed the complete carousel in Grid View to check visual consistency, readability, alignment and how the seven slides worked together as one campaign.
Tools & Technologies
Canva • Content Strategy • Social Media Marketing • Brand Design • Visual Storytelling • Copywriting • Instagram Content Design
What This Demonstrates
This project demonstrates my ability to translate a brand’s positioning into structured social media content, combining content strategy, visual storytelling, copywriting and consistent design to create an engaging multi-slide campaign. It also demonstrates my ability to plan content around a specific audience and call to action while maintaining visual consistency across an entire carousel.